the sports guy has done it again

this month's article is almost as good as the life of reilly article on allen iverson back in 01.

"How did this become the blueprint for starting an NBA game? I have no idea. But any franchise lacking a good-enough "LEMME HEAR IT!!!!!!!!" guy needs to decide something: Should it finish the video with a barrage of dunks, or with its by-default best player screaming as the closer even though he's not really a star? Deep down, the team knows this decision symbolizes everything. You can't win without a legitimate "LEMME HEAR IT!!!!!!!!" guy; pointing this out in the opening video is almost counterproductive. That's what made it so interesting when, on Opening Night against the Celtics last October, the Cavaliers embraced their LeBron-less plight. Their video ended with Mo Williams screaming incoherently and turning into a fireball. The subtext?

This is our best player. It's Mo Williams. We just wanted to prepare you guys now.^1"

^{http://www.grantland.com/story/_/id/6716942/the-movie-star}