this month's article is almost as good as the life of reilly article on allen iverson back in 01.
How did this become the blueprint for starting an NBA game? I have no idea. But any franchise lacking a good-enough "LEMME HEAR IT!!!!!!!!" guy needs to decide something: Should it finish the video with a barrage of dunks, or with its by-default best player screaming as the closer even though he's not really a star? Deep down, the team knows this decision symbolizes everything. You can't win without a legitimate "LEMME HEAR IT!!!!!!!!" guy; pointing this out in the opening video is almost counterproductive. That's what made it so interesting when, on Opening Night against the Celtics last October, the Cavaliers embraced their LeBron-less plight. Their video ended with Mo Williams screaming incoherently and turning into a fireball. The subtext?